Why This Is A Must Have Lens For Every Filmmaker | Cooke Varotal FF Zoom Lens

Why This Is A Must Have Lens For Every Filmmaker | Cooke Varotal FF Zoom Lens



In the dynamic world of cinematography, every shoot presents its unique set of challenges and opportunities. When it comes to capturing the essence of a brand like Hugo Boss, precision and innovation are paramount.

Recently, during the launch of the HU-GO1ST Sneaker, the team at Moonshine Film embarked on a cinematic journey through the bustling streets of East London, armed with the Cooke Varotal/i FF zoom 30-95mm lens.



At the helm of this visual odyssey was Director of Photography, Jack Smith. His keen eye for detail and commitment to excellence led him to select the Cooke Varotal/i FF zoom 30-95mm lens as the cornerstone of this project.

In a world where time is of the essence, and creative vision must be executed swiftly, Jack recognised the importance of striking a balance between high-end cinema quality and the flexibility afforded by a zoom lens.

"The choice of lens is pivotal in shaping the narrative and visual identity of a project," Jack explains. "For the Hugo Boss HU-GO1ST Sneaker Launch shoot, we needed a tool that could seamlessly adapt to the ever-changing environments and tight timeframes. The Cooke Varotal/i FF zoom lens offered the perfect blend of versatility and uncompromising quality."



What sets the newer FF Varotal/i lenses apart is not just their optical prowess but also their ergonomic design. Jack notes, "The lighter and more compact build of the FF Varotal/i lenses made them ideal companions for shooting on location."

"Paired with the ARRI Alexa Mini LF and supported by the Segway and Easy Rig Stabil, we were able to navigate the crowded streets with ease, without compromising on image quality."

Throughout the day-long shoot, the 30-95mm lens reigned supreme, offering a versatile range of perspectives that painted the canvas of Hugo Boss's vision.

From sweeping panoramas that captured the essence of urban allure to intimate close-ups that immortalised the intricate details of the HU-GO1ST Sneaker, every frame was meticulously crafted to perfection.

In retrospect, the choice of the Cooke Varotal/i FF zoom lens was not just a practical decision but a creative one—a decision that elevated the Hugo Boss HU-GO1ST Sneaker Launch from a mere event to an unforgettable cinematic experience.

And for Jack Smith and the team at Moonshine Film, it was a journey worth undertaking—a journey that reaffirmed the transformative power of storytelling through the lens.

To find out more about the Cooke Varotal/i FF zoom 30-95mm Lens click here.

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