Vertical Dramas Built for Brands

Vertical Dramas. Built for Brands.

Turn your brand story into a series.

What are Verticals?

Vertical Drama, also called Micro Drama, is a serialised short-form storytelling format, designed specifically for mobile viewing. They are shot and presented in a Vertical (Portrait) orientation, filling a smartphone screen rather than a widescreen frame.

Targeted at mobile viewing, vertical dramas are distributed across a growing number of vertical streaming platforms and reach millions of viewers worldwide. The format is built around speed and engagement: shorter scripts, streamlined shoots, and efficient post-production workflows mean series can move from development to release far faster than conventional television.

How we this combine this with Branded Content

Moonshine is one of the first companies to venture into branded vertical drama by combining the craft of episodic filmmaking with the commercial objectives of a brand campaign.

We create short-form, mobile-first series designed to entertain audiences, build brand worlds and keep people coming back for the next episode.

STORYTELLING THAT DOESN’T FEEL LIKE ADVERTISING

Instead of creating a campaign and finding a story to fit around it, we start with the story.

From concept and scripting through to casting, production and delivery, we create original vertical dramas built around your brand, audience and objectives.

Brands already have to accommodate to the vertical world of Social media. Let's make it more engaging by making your brand more memorable.

Our Process:

CONCEPT & DEVELOPMENT
We turn brand objectives into compelling narrative concepts, characters and story worlds.
SCRIPTING & EPISODIC STORYTELLING
We develop scripts structured for short-form viewing, with strong hooks, character arcs and reasons to watch the next episode.
CASTING & PRODUCTION
We handle the full production — bringing cinematic storytelling and high-quality filmmaking to the vertical format.

BRAND INTEGRATION
We build your product, service or message naturally into the narrative, so the brand has a meaningful role within the story.
SOCIAL-FIRST DELIVERY
Content is created specifically for vertical platforms, giving every episode the right pace, format and creative treatment for mobile viewing.
FROM CAMPAIGN TO STORY WORLD
A vertical drama can be built around a product launch, brand platform, cultural moment or simply a story worth telling.

As audiences increasingly discover products through social feeds, creators, entertainment and in-store experiences, we bring storytelling into the places where people are already engaged, blending cultural relevance with commercial strategy. From creator-led content and short-form storytelling, we develop ideas designed to feel genuinely entertaining, contextually relevant and ultimately connected to action.