Powering Productions in London: Kit, Crew & Full Support for East of Normal at the Pavyllon Hotel

When New York-based creative agency East of Normal set their sights on filming in London, they needed reliable, professional support on the ground. That’s where we came in.

While once known primarily for specialising in Wet Hire including both high end kit and crew, we’re growing into a full-service video production company in London, and this project showcased just how far we’ve come.

East of Normal needed more than just film equipment and crew. They needed a seamless, on-the-ground solution to power their entire set in a new city. From the moment they got in touch, we assembled the essentials: producers, grips, gaffers and of course our highly skilled camera team.

Leveraging our expansive local network, we curated a fully comprehensive and experienced team tailored to their needs, all from one source.

Arriving to the elegant Pavyllon Hotel in both our Unit Vans, our camera team were fully prepped with our hand selected top-spec kit, ready to shoot the renowned 17 Michelin star Chef, Yannick Alléno.

Priding ourselves on offering more than just kit hire, we deliver a streamlined workflow, providing production services in London that eliminate the usual friction that can occur when filming abroad. From early coordination through to packdown, every detail was handled with precision.

And the result? A day that went without a hitch.