There are plenty of great cinema cameras available to hire in London, but every now and then something comes along that gives cinematographers a genuinely different option. The FUJIFILM GFX ETERNA 55 is one of those cameras and it is now available to hire at Moonshine Film.

If you are looking for a different image from your next commercial, music video, short film or feature it's a camera worth considering. With camera hire, equipment rental and experienced crew available from Moonshine Film, you can hire the camera as part of a complete production package.

What Is the FUJIFILM GFX ETERNA 55?

The headline feature is the 44 x 33mm large-format sensor, which is approximately 1.7 times the size of a conventional full-frame sensor. 

The larger sensor gives you more to work with when it comes to depth of field, light and perspective. It is designed to produce smooth tonal transitions, retain subtle detail in shadows and highlights, as well as maintain clean images when the light gets difficult.

For Moonshine, that's the interesting bit. It's not simply a case of having a bigger sensor because the spec sheet says so; it's about having another tool available when you're deciding how you want a project to look and feel.

A Different Approach to Colour

Fujifilm's history with film and colour is a big part of what makes the GFX ETERNA 55 unqiue. The camera brings that heritage into a modern filmmaking workflow rather than simply trying to recreate a conventional digital cinema camera.

There are 20 Film Simulation modes, as well as F-Log2 C/F-Gamut C and ten Film Simulation LUTs based on Fujifilm film stocks. ETERNA/Cinema, Classic Chrome, Velvia, ASTIA and ACROS are among the options available.

That gives cinematographers plenty of choice, whether you want to establish more of the look in camera or keep things open for the grade.

Features That Could Make a Difference on Set

The GFX ETERNA 55 isn't just an interesting sensor in a camera body. There are a few features here that could make a real difference during a shoot.

One of the most useful is the built-in electronic variable ND filter, offering ND0.6 to ND2.1, up to seven stops of light reduction. On a fast-moving location shoot, being able to adjust exposure without constantly changing external filtration can be a very practical advantage.

There are also dual base ISOs of 800 and 3200, giving the camera flexibility across different lighting conditions. In F-Log2 C, it offers more than 14 stops of dynamic range, providing useful room to work with when you're grading the footage.

8K, 4K, Open Gate & Anamorphic

For productions that need flexibility in capture and delivery, the GFX ETERNA 55 supports a wide range of formats.

It can record 4:3 Open Gate, making full use of the large-format sensor. It also supports 8K and 4K DCI recording with PL lenses, as well as compatibility with FUJINON GF and Premista lenses, anamorphic lenses and Super 35 format lenses.

The anamorphic capability is particularly exciting for cinematographers looking for a more distinctive widescreen aesthetic. The large-format 4:3 sensor is well suited to anamorphic optics, while real-time de-squeeze monitoring makes it easier to assess the intended image while shooting.

Professional Recording Formats

The GFX ETERNA 55 records using Apple ProRes HQ as its main recording codec, providing a high-quality workflow designed to move efficiently from production into post.

It supports recording up to 8K at 30fps, 4K at 60fps and HD at 120fps, giving productions options ranging from high-resolution cinematic work to slow-motion and high-speed creative sequences.

Whether you're shooting a commercial, music video, branded content, short film or feature production, that flexibility makes the GFX ETERNA 55 a camera worth considering.

Designed for Cinematographers and Crews

The camera's physical design has been considered with professional filmmaking in mind. Its magnesium-alloy body combines portability with durability, while the camera includes a dedicated handle with controls for focus, zoom, iris and the electronic ND filter when paired with compatible electronic lenses.

A 5-inch, 6.22-million-dot LCD monitor with 2,000-nit brightness provides a large, high-resolution monitoring surface, while independent 3-inch displays on both sides of the camera allow key camera information to be monitored by different members of the team.

There are also professional connectivity options including 12G-SDI, HDMI, GENLOCK, REMOTE, 12V DC and LENS connections, making the camera suitable for more complex production setups.

Why Hire It from Moonshine Film?

We can provide camera equipment and crew, so you can build a package around the actual requirements of your shoot rather than hiring a camera body and figuring everything else out afterwards.

That matters particularly when you're trying a camera system for the first time. You can talk through the production, lenses, accessories, monitoring and crew requirements with people who understand what is actually needed on a working set.

One rental house. Camera, kit and crew.

Whether you want to test the GFX ETERNA 55 before committing to a project or you're already planning a production around it, Moonshine Film can help you put together the right package. If you do come across this camera elsewhere, we offer a price guarantee and are always happy to work within budgets and adjust packages, so that you can get the best kit and crew for the best price.

Hire the FUJIFILM GFX ETERNA 55 in Central London

The FUJIFILM GFX ETERNA 55 is now available to hire from Moonshine Film in London.

Moonshine Film is giving cinematographers and production companies early access to one of the most interesting new large-format filmmaking systems.

If you're looking for GFX ETERNA 55 hire, cinema camera rental in London, camera equipment rental, or camera crew for your next production, talk to our team about putting together the right package for your shoot.

Explore the camera, rental options and camera crew services HERE